Go back to your settings and adjust the font size as needed. Making the text too large might make it hard to tap buttons or other functions within apps. Drag the slider to select the font size you want. The font looks professional, and can send off the right subconscious signals to millennials looking for financial advice. Go to Settings > Accessibility, then select Display & Text Size. It has clean lines with a classic curve design, striking a good balance between new (modern and progressive) and old (trustworthy and responsible). We picked Aller (by Font Squirrel) as a solid font design for this new age financial planning business tailored to millennials.
Which fonts would be your top choice to meet these criteria? This gives off a sense of modernism and progressiveness (see the fonts in the right-hand side of the infographic above). Progressive & Modern: You want to choose a font with clean lines, a thinner weight, and more minimalistic design.Responsible & Trustworthy: You want to choose fonts that have a traditional heritage – like Trajan or Times New Roman – that give off a sense of history.So, how do you pick a font design that reflects those characteristics? Instead, you want to project the idea that you can connect with younger, wealthier clients – your ideal target market.
The wisdom seems to be to apply the CSS -webkit. From some reading it seems that this is applied for legibility purposes on iOS but it is making the email look proportionately incorrect. You probably want to appear responsible, trustworthy, progressive, and modern, because millennials most likely aren’t looking for old-school financial planners. It seems that there is a text size increase algorithm being applied to text when it meets a certain threshold (12 pixels in font size it seems, but can vary). When they visit your website, what kind of first impression do you want to make? Your ideal client group is millennials with good paying jobs, who are just starting to invest and plan for their futures.
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